It used to be that the weekends were made up of mom and dad announcing an impromptu road trip, huge smiles on faces and picnic baskets in hand...or at least that's how the ads portrayed it. According to my dad, there were times like that for him, but they weren't all that often. However, in today's world of fast-paced living, having to be able to be reached wherever you are via cellphone, and hectic schedules, the weekend road trip is almost non-existent. The Dodge Journey will change all that...or so they are claiming with this ad. The design of the ad is American Kitsch, mostly because of the casual hand-written font. Kitsch was the time period of those bygone road trips. It is a call back to those simpler times, and is appealing to the children who remember those trips so well. Clever.
