I was heading to downtown Champaign to do a little light shopping at Dallas & Co. when I saw this sign on the side of a building on Lincoln. At first, I thought it was a really good example of integration of image and type, however when I looked at it up close, I saw that the lines of the house and the type lines weren't...well...lined up. I still think it is a good example, but maybe it is an example of how little details make a big difference. For me, once I saw that the elements didn't line up, that was all I saw. It made the whole logo look sort of cheap and rushed. I am not innocent in cutting corners here and there, but seeing this made me wonder whether cutting corners is ever really a good idea when it comes to the commercial world.
No comments:
Post a Comment