Just a few days ago, I got the chance to see Jurassic Park on the big screen. It's kind of sad how I keep forgetting how incredibly amazing that movie is! In addition to remembering how awesome the movie is, I realized the colossal amount of graphic design that is found in it. Jurassic Park is not a real place (more is the pity) or a real business. For this theme park to feel real and for the movie to work, an entire corporate identity package had to be made up. Logos, pamphlets, fliers, t-shirts, and an entire gift shop worth of merchandise all had to be designed! The best part about it is that I never would have noticed had I not taken Graphic Design History, which is honestly the way it should be. The identity of Jurassic Park is so solid and believable that it goes unnoticed. In addition to being a successful element of the movie, I would even venture to say that the Jurassic Park corporate identity is successful in the real world too. In any corporate identity package, the ultimate goal has to be overall recognition. People see your logo, and they recognize it as yours. Jurassic Park is recognizable the world over, not only because of the proliferation of the movie franchise, but also because it is a unique and recognizable brand. Now if only they could perfect the park itself...
Yes, yes, yes, I loved that movie. It was interesting to see the designer for that image, in class the other day, in the movie clip we were watching. He designed a book cover and that is how it all started. So cool! The image itself is so basic . . . "bones"ant that is what makes it so believable. Hasn't every kid growing up in America seen dinosaur bones. The story begs to be real.
ReplyDelete