Thursday, November 15, 2012

Typography: The Neglected Child of the Design Family

I really love this poster for two reasons.  First, it looks awesome.  Second, it is so very true.  Typography is the nearly forgotten element in mainstream design appreciation.  Everyone notices graphics and colors, but not typography.  I mean let's face it.  If everyone appreciated good typography, Comic Sans would not be in use anymore.  However, the fact that type is unnoticed is not necessarily a bad thing.  I've said it before, and I will continue to say it, because I think it is true.  Good typography is unnoticeable.  It's blends in perfectly with a design.  Type that calls undue attention to itself is type that is working against the design.  It's our job, as designers, to make the type invisible...but let's appreciate it anyway.  Type has feelings, too, you know.

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