Some of you might remember a question that I brought up in class a few weeks ago about a design I had seen on the side of a semi. Well, I got a second shot at taking the picture. So, I would like to apologize for the quality of this shot. It was raining and I was driving, which is just so wonderfully road-responsible of me, I know. I Picnik-ed the heck out of this pic, but it still comes out looking pretty low quality, so I pulled the logo off of the official website for side-by-side reference. UNFI (United Natural Foods, Inc.) is, as you can guess by the name, a international distributor of natural food stuffs. I really was attracted to their logo because of how different elements play off of each other. The logo is green, which fits the health food theme, and the gradient of the leaves is carried over to the dot above the "i." I also like how the natural curvature of the leaves follows the curve of the name. Also, the logo looks like an oil painting, not a digitally designed piece of art, which gives it a much earthier and more natural feel. Overall, it was worth the risk to get the shot.
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