Monday, October 31, 2011

Back in my day...

Mountain Dew Throwback is a version of Mountain Dew that is made with sugar, instead of artificial sweeteners, and it contains fewer preservatives.  So, when you drink Throwback, you are drinking healthy...er.  Aside of tasting good, though, Throwback is also a great example of American Kitsch...or at least the can is.  You have the cartoon character coupled with the "hand painted" style of lettering.  It serves to remind us of the good old days....even if some of us weren't alive back then.  The design of the can almost supersedes the structure.  The structural design of the can is very much modern, but the art and design of the label takes the can back to older times.

No comments:

Post a Comment