This is an ad for Korean Air, taken from the back of a Canadian magazine. Welcome to the international edition of my blog! Anyway, the ad is focusing on the international connectivity aspect that the airline provides to it's passengers, and it does so through the visual example of a Ferris Wheel. The central support of the wheel is labeled with the central hub of the airline, and each support strut coming off of the center connects to a chair, each of which are labeled with a possible destination. In this form, every location is connected to every other location. The travel limits and multiple flight transfers seemingly melt away in this display of connectivity communicated through a archetypal form.
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