This poster was created by English graphic designer Craig Ward and raises a particularly good point. The good typography is the typography you don't notice. In any design that incorporates type, it is the responsibility of the type to work alongside the design to better convey the message. Type that falls out of step with it's design partner is not only noticeable, but it detracts from the message that you are trying to deliver. This poster conveys this message wonderfully. It's a lesson for us all to learn.
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