This book cover for a memoir of Augusten Burroughs was designed by Chip Kidd, and was actually explained a little during a recent talk of his given at the international TED conference. Kidd explained that, in the book, Burroughs recounts his time as a raging alcoholic, yet one in denial, and his journey out of that. Kidd went on to say how, to him, "this was always going to be a typographic solution, what [he called] the opposite of Type 101." He said that, unlike standard typographic practices, where the type matches the meaning or intent of the word, he wanted to do the complete opposite. As he put it, "I want this book to look like it's lying to you, desperately and hopelessly, the way an alcoholic would." His solution? Set up the type, print it off on an Epson printer with water-soluble ink, and throw a bucket of water at it. The resulting effect is very powerful and extremely effective. I say bravo, Mr. Kidd. Bravo.
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