Thursday, September 20, 2012

Remember, Remember the Fifth of November...

This 2011 Greater Lehigh Valley Ad Club Gold ADDY Award winning video demonstrates an advanced technique in the realm of typography.  Namely, kinetic typography, also called type in motion.  The audio is from the amazing movie "V for Vendetta."  While the above film is cool to watch, it also does something to the dialogue that perhaps gets lost in the spectacle of the motion picture it is taken from.  While you watch the type unfold, you see the words connecting and weaving in and out of one another.  You see the brilliance of the alliteration and you see one word seamlessly flow into the next.  That RIGHT THERE, ladies and gentlemen, is what typography should do.  It should take words and make them images.  Typography exposes the truth and brilliance of a message and gives it to the reader in a way that flows seamlessly and fluidly.  Great typography enhances words.

1 comment:

  1. That was interesting. I like the way the "ha" hopped on the screen. You really felt the laugh. I have watched many of these types of typographic and sometimes images related videos and have found them fascinating.

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